In 2008, the TIMES newspaper ran a national competition, asking agencies to send a team of young creatives. Each team had 2 hours to create an ad, encouraging the public to conserve electricity. A touchy subject, as South Africa was experiencing power-cuts at the time. This process was being broadcast around the convention centre where the Design Indaba Expo was being held. Once we entered our glass 'hamster cage' we turned off all electronic equipment, and created the entire ad by hand. Demonstrating that we can all do our bit to save electricity. This ad won first place.