Wednesday, January 14, 2009
Chappies chewing gum is famous for the facts on the inside of their wrappers. A5 stickers resembling Chappies wrappers were pasted in urban locations. Each sticker had a single 'Chappie fact' on it that was relevant to where it was pasted. Passers-by were unexpectedly reminded of the much-loved Chappies brand.