Wednesday, January 14, 2009

Chappies Ambient

Chappies chewing gum is famous for the facts on the inside of their wrappers. A5 stickers resembling Chappies wrappers were pasted in urban locations. Each sticker had a single 'Chappie fact' on it that was relevant to where it was pasted. Passers-by were unexpectedly reminded of the much-loved Chappies brand.