Wednesday, January 14, 2009

Property24.com Billboard Trailer

Mobile billboards were parked in neighbourhoods around Johannesburg and Cape Town. Each billboard was then vandalised. This communicated the idea the Property24.com helps people find their ideal neighbourhood.



A few months later, real vandals took it upon themselves to damage one of the billboards even further. They sliced up it's sides and stole its wheels. Local newspapers spotted the billboard and ran inserts.