Monday, March 16, 2009

Volkswagen Citi - Recessionista Campaign

A Recessionista is a fashion-forward individual who always looks good, despite these tough economic times. They’re fashionistas making the most of the recession - pillaging their granny’s
wardrobe, inventing pastimes that don’t require too much money and generally being cool without blowing their budget. And with the world’s financial situation as it is, Recessionistas are the next big thing.

Yes, 2009 is the year of the Recession, and Volkswagen’s Citi is the ultimate Recessionista Car. It’s stylish. It’s got loads of street cred. And it’s hugely affordable. This campaign promoted the low-prices on all Volkswagen Citis and ran in national newspapers.